If we reflect upon the trends predicted for 2013, then some of the prophecies have come true. For example, Contextual Design is no longer a buzzword and neither is it just restricted to user application. With research tools at their easy disposal, a consumer is no longer taken in by marketing ploys. Authenticity in the design, value, emotional context and above all simplicity; designs that reflect these core ethics have made their place in the free market.
As the judge of the red dot awards: design concept last year, these predicted trends were evident in the projects that were presented to the jury. Function and not frivolous design, materials that matter and emotional attachments, is what we were seeking last year.
2013 was a year that saw designers like Jony Ive takeover more than their fair share in designing, showing us that we need to push ourselves beyond our perceived limits. It’s another story that the iPhone 5S did little to inspire or aspire. However the ‘flat design’ of the iOS 7 did make its mark and sparked a spate of copies.
The slate for 2014 like a sheet of driven snow – totally blank! How you plan to fill these blank sheets of 365 days is up to you, all I can say is that last year’s trends belong to last year; this new year awaits a fresh new voice. Empower yourself with this knowledge and go ahead and make that difference… 2014 is waiting for your sparkle, so go ahead and shine!