I still have a pretty clear memory of me begging my parents to buy me a Baby-G watch when I was still a teenager and I didn’t have any money yet to get my own. I also remember buying anything that has a Hello Kitty design that I could afford back then, which wasn’t a lot since, as I mentioned, i didn’t have my own money just yet. Now that I am a full grown adult earning my own keep, my dreams for both may be about to come true as Casio is celebrating the 30th anniversary of the Baby-G and Hello Kitty is turning 50.
Casio and Sanrio have announced a collaboration for the two brands with the brand new Baby-G model, the BGD565KT which features all the Hello Kitty things that you can fit in a watch. The watch design itself is based on the BGD-565 which sports the very first design of the Baby-G model which was launched back in 1994. It still has the usual watch features including shock resistance, 100M water resistance, LED backlight, multi-function alarms, stopwatch, countdown timer, and a 3-year battery life.
But of course, the star of this model is Hello Kitty herself. The entire watch has a total of 50 Hello Kitty details so you’ll get a kitty overload. This includes the band which has printed faces of the 1970s version of the cute feline as she’s laughing, winking, and looking surprised. You’ll also see her on the LCD when the backlight is on, with her distinguishable eyes, nose, and whiskers. The dial itself has a ribbon design so you get a Hello Kitty face on your wrist.
Since we’re celebrating milestones for both brands, the watch itself has a retro design which users like me wouldn’t really mind since this is all about cute nostalgia. Even the packaging is Hello Kitty-fied as it has a cloth pouch based on the design.