Those of us who regularly discuss product design tend to get so hung up on the so-called perfect balance of form and function that we forget how our natural instinct is to simply enjoy the way the world and the objects in it look! There’s no shame in being all about something just because it’s too darn cute to pass up and that’s precisely how we feel about Octo.
Quite simply, it’s a soy sauce container that resembles an octopus shooting out a jet of ink. The set consists of one red and one white dispenser that mimic the color-changing mood of the octopus animal. Sure, they’re easy and straightforward to use, but the way they look is why you’ll fall in love with them!
Designer: Sipyeong Lee & Jungbin Oh