Announced on April 1st as an ‘Anti-April Fools Joke’, the tech company is actually rolling out limited stock of its Nothing Beer (5.1%) to the masses in UK. Move aside, Tesla Tequila and Gigabier…
When Carl Pei mentioned that he wanted to make technology fun again, I’m pretty sure nobody guessed it would involve literal happy times! The UK-based tech startup announced the Nothing Beer as a tongue-in-cheek joke back in April, but turns out, they were serious about it after all. Crafted with care at Freetime Beer Co in Wales, Beer (5.1%) boasts a pale hue and a crisp texture. Its flavor profile is delicately nuanced, with a harmonious blend of malt and Kazbek hops, along with a scent that blends notes of citrus and earthiness with a spicy finish.
“At Nothing, we’re always looking for ways to do things differently and to make everyday more fun. We’re a brand that brings people together so making a beer felt like a natural progression for us. We have also prototyped it at multiple Nothing Store Soho parties and people seemed to really enjoy it,” stated Ryan Latham, Global Director Brand & Creative at Nothing. “As a London-based tech company we are proud to have partnered with another independent British brand in Freetime Beer Co for this launch”.
Available on the nothing.tech website, the beer will be sold as a 6-pack for £20 (plus £10 special signed postage required to deliver alcohol). The beer will be available starting 10AM British Standard Time on Thursday 5 October 2023, and will be limited to delivery within the UK.