Order By Smell

Our senses play such an important role regarding our perception of food. A sexy looking steak with perfectly mashed potatoes on a menu card or the sweet smell of a freshly baked pie is to simply entice you with sight and smell. To allow the visually challenged folks enjoy a similar enticing experience, we have here the Odor Menu. It’s a menu card enhanced with Braille menu and appetizing food-smells that corresponding with the dish. This not only helps them place orders but also replicates the experience of browsing a visually appealing menu card.

Designers: Liu Jie, Wen Ho & Liu Dongming

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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