What Big Hands You Have!

Love it, love it, love it! The Zoomin Watch is such a brilliant concept, not only is the idea of magnifying nubs on the hands a superb idea, but also the design execution is sleek and sophisticated. Not for a single moment does it look like a watch intended for the Silver Generation…if anything it looks like cool wrist gear that will appeal to all generations. Designers, take a bow!

Designers: Gennady Martynov & Emre Cetinkoprulu

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.