Zero Has Some Value

Zero has an enormous amount of value when you are calculating and even on your ruler. The specialized Zero Point Ruler places “0” plum in the center of the stick so that it’s easy to measure out or draw lines. Traditionally rulers or scales start off with “0” flushed to the left; this ruler has it placed in the center as a matter of convenience. Wonder if it will make any difference to your measuring skills! BTW, there is a solar panel running along one length of the scale, and no specific reason mentioned. Anyone willing to venture a guess?

Designers: Hoyoung Lee, Seunghwa Jeong, Jin-young Yoon & Youngwoo Park

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

See Full Bio