Nooka With A ZIG

Besides its stunning geometric looks, the Nooka ZIG has one of the most practical elements that this digital era requires. The concept is the perfect marriage of a digital watch with USB, redefining portability and interaction. While the designer aspires to bring back the physical human interaction that is often lost with technology, I think the watch just takes us a step closer to the surreal world.

Designer: Adrian Candela

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.