The Keypad Issue

Ever since  using an iPhone, I haven’t really thought about how keypads can make a difference. When I saw the Elastic Phone Concept, it brought back memories of my Sony Ericsson and Nokia days! A time when the kind of keypad and display were the decisive factors for me. What the Elastic Phone is trying to do is give us best of both the worlds, an enigmatic OLED touchscreen display with the convenience of a flexible keypad. Opt for a full-view display with the keys shifted to one corner of the phone or rearrange them to suit game mode. What fun!

Designer: Sung-Ching Chang

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

See Full Bio