I never fully understood the implications of Dieter Ram’s ‘Good Design Is Thorough Down to the Last Detail’ maxim, till I experienced it myself. It was a well designed chair, that looked innovative and inviting; but believe me I could not park my butt on it for more than five minutes. And to add to my woes, I had to suffer through an entire three course dinner sitting on it, pretending it was comfy and cushy! Only if this designer had been good with the most essential detail of making the chair comfortable! Oh well enough said, here is a tribute to the Most Buzzed Designs of August, which go to exemplify that attention to detail is a key ingredient in good design.