iFresh Scan

The I Fresh is a food scanner equipped with a camera that captures the barcode on the food packaging, just before you store it in the fridge or cupboard. It hooks up to the fridge like a fridge magnet and can store data like the date of purchase. The idea behind the device is to make sure you consume fresh food and don’t eat the spoilt.

This is how it works:

• After scanning, the user types in the number of days until the food expires on the micro screen.
• I Fresh will remind the user to check the food in the fridge via light and voice.
• A green interface indicates that the food is still of optimal nutritional value. When the interface turns orange, it indicates that the expiry date is drawing near.

I Fresh is a 2013 red dot award: design concept winner!

Designers: Yang Fei, Chen Xiaofeng & Sun Yingjie

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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