The XGIMI Aladdin is the iPhone of smart projectors…

It’s a Smart Projector, a 360° Harman Kardon Speaker, and also a Ceiling Lamp.

Far be it for me to throw an iPhone analogy willy-nilly, but when Steve Jobs took the stage to reveal his breakthrough device, he used a similar analogy. The iPhone was touted as three great things (a widescreen iPod with touch controls, a Phone, and an Internet communications device)… but in one small handheld package. XGIMI’s Aladdin, which was announced at CES 2024, has a similar back story. Disguised to look like a ceiling lamp, the Aladdin is, in fact, a 1080p short-throw projector capable of outputting a screen as large as 100 inches, with a more-than-capable 2.1-channel 360° Harman Kardon speaker built into its rather compact ceiling-mounted design.

Designer: XGIMI

Foraying into a new format after dabbling with compact projectors and UST behemoths, the Aladdin explores an entirely new design template for XGIMI – putting a projector into a ceiling light fixture. It addresses the perennial problems of traditional projectors – bulkiness, screen blockage, and glare – with an innovative approach. By integrating a projector into a ceiling light fixture, XGIMI offers a solution that is both space-efficient and aesthetically pleasing. Imagine having a cinematic experience of up to 100 inches, projected directly from your ceiling, without sacrificing any floor space. The added benefit of it being a short-throw projector with a 0.7:1 throw ratio means that it can easily fit into small rooms, making it a perfect addition to a bedroom.

The Aladdin is a fixed-position short-throw projector, capable of casting a 1080p image that spans 100 inches, all from a mere 5.98 feet away from the projecting surface. The strategic positioning not only provides an immersive viewing experience but also prioritizes user safety by preventing direct light exposure. Moreover, once installed, the image can be adjusted and tweaked to cater to the size of your room, accounting for direction, angle, focus, and keystone.

The auditory experience with Aladdin is equally impressive. The integrated 360-degree speaker by Harman Kardon, featuring a 2.1-channel sound system, creates an immersive audio environment. This system ensures that sound seems to emanate from the screen itself, enhancing the overall viewing experience.

In terms of design, Aladdin mirrors the simplicity of installing a standard ceiling light, making it a practical choice for homes. The projector also goes beyond traditional usage, offering interactive experiences like dynamic wallpapers, interactive children’s books, and ambient sounds, adding a unique touch to everyday moments. Speaking of unique touch, the Aladdin operates entirely touch-free and without a remote, relying on voice commands that make it a breeze to operate.

Scheduled to launch in Japan in June 2024 and priced at under $1000 USD, the Aladdin is poised to make a significant impact in the market. This pricing strategy positions the XGIMI Aladdin as an accessible option for a wide range of consumers.