If you try and guess what this is, chances are you’ll be wrong… but here’s a hint: it’s hot! This Braun Hairdryer concept ditches the archetypical gun form for a more solid, square that actually makes perfect sense. It’s new shape provides enhanced heating functionality, makes it easier to pack, and hides that cumbersome cord.
The nozzle is designed twice as wide, doubling the size of the heating elements. The widened output and extra heat make it a more efficient dryer. The design also solves the annoying cord problem by providing a place to tuck it and conceal it when not in use.
Designer: Josefine Marie Madsen