Toasting By The Color

Hue is a toaster that toasts bread according to the shade you choose. The toaster apparently harnesses the power of an array of color sensors via a simple interface, in order to intuitively and smartly toast bread to that perfect shade of golden brown. Basically the sensors keep the heating element on till the bread reaches the shade of brown that you desire. So instead of working on generic number of toasting like 2,3,4 etc, the toaster uses your specific shade for reference. Perfect!

Designer: Basheer Tome

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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