Air Umbrella – Part 2

The Air Umbrella has been in the news lately and I think this Pump Umbrella is a fitting Part – 2 for the design. For all practical purposes we have three main reasons for umbrellas to cause us worry; one when we use it – that it keeps us dry and doesn’t flurry inside out. Second: it should be easily portable. Lastly, after use we need to store it well so that it doesn’t wet the floor (bag or whatever!). So how about a wand-style umbrella that we ‘pump’ into shape and then easily deflate for storing? Super!

Designers: Kiho Jung and Mingyeon Jang

[youtube:http://www.youtube.com/watch?v=RfL2Uke1a-c 600 451]

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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