Reebok Emoretion

Reebok and world-renowned graphic designer John Maeda have collaborated once again and this time are pleased to present the Reebok x Maeda Emoretion.
In their first collaboration, Maeda designed the Timetanium which was inspired by Time. For his latest design, Maeda drew from the 7th Law- emotion- from his book, The Laws of Simplicity. In it, he urges us to embrace our natural desire for personal meaning in everything we do.

Using Reebok’s iconic Freestyle as his canvas, Professor Maeda’s handwritten code decorates the shoe’s lining and creates the digital paisley print, representing a burst of pure energy and emotion. Holographic straps bring this design to life with every move, while the velvet-wrapped mid-sole and tongue-liner give a little elegance to the shoe.

Only 100 pairs of these electrifying sneakers will be available as of March 31st so mark those calendars. In fact, you might want to set an alarm too because the Timetaniums sold out in 14 hours. These will probably go just as fast.

Designer: John Maeda