Summer invites us to escape routine and embrace the outdoors, and few things evoke that spirit quite like a thoughtfully designed glamping experience. The new all-pink Mercedes-Benz CLA concept by Gustaf Westman offers a playful vision for future summer adventures. Though currently just a concept, this imaginative project blends whimsical aesthetics with features tailored for those who love the idea of elevated outdoor living. Westman’s take on the CLA is not a vehicle you can buy or drive today, but it suggests exciting possibilities for how design can reshape our seasonal getaways.
The CLA concept arrives in a cheerful bubblegum pink, a hue Westman chose for its gentle, inviting quality. The color brings warmth and a sense of fun, highlighting the CLA’s familiar form, which Westman has softened and rendered chunkier for a nostalgic, friendly feeling. The overall effect is modern yet approachable, and immediately sparks ideas of summer picnics, laughter, and relaxation beneath open skies. It is easy to imagine this car parked on a grassy field, at the center of a memorable day outdoors.
Designer: Gustaf Westman
While not a functional automobile at the moment, the CLA concept is packed with thoughtful details designed for glamping lovers. The rear features a pull-out picnic table with benches, creating an instant spot for alfresco dining. Clever wine holders pop out to set the tone for a leisurely meal, and a dome-shaped tent on the roof hints at cozy nights spent under the stars. These elements combine to transform the car into a potential mobile glamping retreat, inviting daydreams of what could be possible if such a vehicle were ever produced.
Westman’s vision extends to a complete set of camping accessories, all designed to match the car’s playful character. The collection includes star-shaped plates, a chunky hot dog tray, and a roll-up backpack that doubles as a picnic blanket, all rendered in the same signature pink. These details reinforce the sense of a curated, cohesive outdoor experience and show how good design can elevate even the simplest summer rituals.
For glamping enthusiasts, the appeal of this concept is clear. Glamping is about savoring nature with comfort and a sense of style, and Westman’s CLA and its matching gear capture that spirit perfectly. While this car cannot be driven or camped in just yet, it points to a future where vehicles will support travel, but also the full experience of living well in nature. The concept imagines a world where comfort and creativity travel together.
As the season unfolds and more people look for new ways to enjoy the outdoors, the all-pink Mercedes-Benz CLA concept serves as a playful, inspiring glimpse into what summer glamping could become. It reminds us that great ideas often begin as dreams, and that the best journeys are sparked by imagination. If someday this concept were brought to life, it could redefine what it means to adventure in style and comfort.
