Collaborating with design powerhouse Philippe Starck, maker of iconic objects from Alessi’s Juicy Salif citrus juicer to Axor’s Axor Starck V faucets, Bentley hopes to get their brand of luxury on the electric automotive bandwagon. A Bentley owner himself, Philippe Starck designed Bentley’s Power Dock, a charging station to be used with the automotive company’s Bentayga Hybrid model.
Described as “avant-garde high-tech”, Starck’s Power Dock is distinct looking, with its metal dome, vertical screen, and golden background introduces a touch of luxury to electrification, while at its heart, looking soft and approachable, encouraging users to plug in their car more often.
The Power Dock can be wall mounted and even comes with a stand of its own, giving it the appearance of a car horn, with its bulb and horn impression, making it, once again, look familiar, rather than daunting or frightening (case in point – Tesla’s ‘metal snake’ self docking charging arm).
Designer: Philippe Starck for Bentley