The Swiss Army Knife is obsolete

Never thought I’d say this but Victorinox, you’ve been outdone. The Columbia Survival tool kit just blows my mind. Made more for outdoor survival than urban, the kit literally outdoes itself. All you need is a stack of these specially redesigned jacket labels by Columbia clothing and you have everything from a wood carving kit, to a sewing kit, to even a sundial! Moreover, there’s even a label to purify water, and to make coffee!! Way to add value something as seemingly insignificant as the label of a jacket! I bet you’re just as mind-warped as I am!

Designers: Aybars Gurlu & Selim Unlusoy (O&M Istanbul)

Sarang Sheth

Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.

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