What Da Tree!

Just like “Whose Line is it Anyways”, two million points for guessing what this is! No prize money, but a big round of applause from us! Hint: It’s not a TREE!

The Toaster Tree….it’s got fancy transparent leaves that hold your bread, till they are done. Transparent nano-electric membrane technology is what the designer cites in support of the crisping/browning element; I simply adore the thought of a leaf-pattern singed to my toast. Please someone remove the kinks and flaws (in design and tech) to make me a happy Toaster Tree!

Designer: Xu Yan Xiang

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

See Full Bio