Make a label for the Blind

Sighted friends, you have the advantage of picking Coke over Pepsi simply by picking red over blue. What will my sight-impaired friends do? Nothing much, but ask you to help out picking the preferred soda pop. However wouldn’t it be convenient for both if there was a label in Braille stuck to the can? Yup, that would be convenient!

Designers: Soonkyu Jang, Jieun Seo & Seung-un Kim

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.