Jasper Morrison’s Fridge

Have you caught up with the new refrigerator design from UK designer Jasper Morrison? Famed for his sleek less-is-more functionality, Morrison brings a minamilist eye to the exterior of the new Samsung side-by-side fridge.

Two years in design, the new Samsung Refrigerator J-Series is intended to be the creative centerpiece of any kitchen and boasts a multitude of unique features that aid in food freshness and help increase energy efficiency.

The Samsung Refrigerator J-Series has a seamless exterior design that comprises a flawlessly flush flat door with hidden hinges, tower lighting and the sophisticated design of a tall dispenser. As with all of Samsung’s products, special attention was given to user-friendly features including a ‘Z’ shelf to maximise space usage and bottle storage, a visibly separate and more readable twin display, and a take out tray, ideal for serving cold meats and cheese during family meals or dinner parties.

“Design has taken a foothold in the modern home and appliances now need to exceed customer expectations and offer users an emotional experience,” said Jasper Morrison. “Working with Samsung was a great opportunity to partner with a company renowned for excellence in innovation and design and recreate one of the most important products in the home. The lounge is not the only room in the house where aesthetics are critical and this is the first product to meet the design demands of today’s style-conscious consumer and bring cool to the kitchen.”

Designer: Jasper Morrison [ Product Page ]

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