Red Bull Illume by Fullaluv Studio

On January 25, 2007 Aspen/Snowmass hosted the official unveiling of Red Bull Illume Photography Exhibit, providing the most dramatic compilation of action and adventure sports imagery ever assembled. Fullaluv Creative was asked to design an experience for a mind-blowing outdoor exhibit in which the 50 finalist images were to be showcased as never seen before, 25 massive mirrored and metallic cubes serve as the display and allow the exhibit to be arranged in any manner. During the day, the mirrored cubes are all that is seen, at night, the cubes illuminate, revealing the image.

Designer: Fullaluv Via: Josh Spear


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