Nike Tailwind for Value-conscious Women

Nike has taken a concrete step by launching a new brand aimed squarely at a market segment not previously served by its core lines of athlete-focused footwear and apparel. Produced by the wholly owned Nike subsidiary, Exeter Brand Group, Tailwind, as the new brand is called, is a fashion-conscious line of footwear, officially launching in three Payless stores in Manhattan and Brooklyn on Tuesday.

The launch came with all the hoopla and sports-star endorsements you would expect from Nike. Soccer great Brandi Chastain was involved in Tailwind product development and design, and she, along with teammate Hope Solo and volleyball player Logan Tom, are the front-and-center faces of the brand.

The line aims at what Exeter President and CEO Clare Hamill describes as the “premium value” space. In other words, cheap shoes, in this case for women. For now, there are six styles, ranging in price from $19.99 to $34.99. Constructed from various materials, including mesh, leather, and synthetic suede, the shoes feature cheerfully bright colors and are certainly sporty looking. Each design features a Nike-developed technology called “G Zone,” a honeycomb gel that sits in the heel of the shoe, intended to soften the impact of life on the wearer’s foot.

Design: Nike

Tags

19 Comments

  • Pingback: Nike Trois
  • Wonderful, what a weblog it is! This webpage presents valuable facts to
    us, keep it up.

  • mmo attack says:

    It’s going to be ending of mine day, except before end I am reading this impressive post to increase my experience.

  • I’d like to thank you for the efforts you’ve put in writing this blog.
    I really hope to check out the same high-grade content from you later on as well.
    In fact, your creative writing abilities has inspired me to get my very own website now 😉

  • Pretty! This has been a really wonderful article. Many thanks for supplying this information.

  • teenagers says:

    This excellent website certainly has all the information and facts I wanted about this subject and didn’t
    know who to ask.

  • When someone writes an article he/she maintains
    the thought of a user in his/her mind that how a user can know it.

    Thus that’s why this paragraph is outstdanding. Thanks!

  • Stuffing and Gravy – When deep frying a turkey the stuffing must
    be made outside of the bird. In shaping and flattening your dough, utilizing a rolling pin is extra practical so you might
    as well forget concerning the ides of kneading or molding it along with your bare hands.
    Riveted grips are going to be often be the most safe and sound and in addition to
    the strongest.

  • Hello to all, how is the whole thing, I think every one is getting more from this
    website, and your views are fastidious in support of new users.

  • When some one searches for his necessary thing, therefore
    he/she needs to be available that in detail, thus that thing is maintained over here.

  • Cuddling is a great thing however; coddling is never wise if you
    want your child to be successful and achieve all that he can. Too many parents coddle their children which impedes their ability to perform certain tasks.
    There are many models, college students and aspiring actresses who are members on this dating site willing
    to start new friendships and it is up to the sugar daddies to go through the
    profiles and pictures of these babies to
    choose one for their companionship.

  • We’re a group off volunteers and opening a neww scheme in our community.
    Your website offered us with valuable info to wor on. You have
    done an impressive joob and our whole community will
    be thankful to you.

  • Только для вас – безопасен для Накрутка в
    группу ВКонтакте вконтакте. У нас есть Накрутка в группу ВКонтакте
    этот проэкт позволяет продвигать,
    пиарить (страницы), накручивать.
    Количество накрутки заданий не ограничено.
    Вы выполняете наши задания и получаете себе на счет очки.
    Интерфейс сайта максимально прост.

  • Very great post. I simply stumbled upon your weblog and wished to mention that I’ve really loved
    surfing around your weblog posts. In any case I’ll be subscribing
    in your feed and I am hoping you write again very soon!

  • It’s difficult to find knowledgeable people about this
    topic, however, you seem like you know what you’re talking about!

    Thanks

  • This is the final strike against the Enclave’s fortifications in the Capital Wasteland.
    When the GPS-enabled pet collar (which works differently than a microchip implant) is on, you can monitor the cat’s whereabouts on the manufacturer’s website
    or in many cases; have that data sent directly to your cell phone
    when you’re out searching. It doesn’t look
    like a bandit attack, so we have a little more work
    to do.

  • A fascinating discussion is definitely worth comment. I do believe that you need
    to write more on this topic, it may not be a taboo subject but generally folks don’t speak about such topics.
    To the next! All the best!!

  • Hello mates, its enormous piece of writing about teachingand entirely defined, keep
    it up all the time.

Comments are closed.