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Installations 1 min read

Artsy Electric Pole

Artsy Electric Pole

I forgive you for mistaking this as an art instillation, but I guess that was the whole point behind designing the amazing Yggdrasil Electric Pole. Svenska Kraftnät (the folks who run the Swedish national electrical grid) approved of this design and the poles will be placed as a portal on either side of an entry high way to Stockholm, Sweden. So if you’re making a road trip to Sweden in the year 2010-11, expect to these dynamic poles greet you at the fringe of the cityscape. BTW Yggdrasil refers to the holy world tree in Norse Mythology.

Designer: No Picnic

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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