Once Upon an UnTime

Telling time requires a very basic and ubiquitous skill but what if the whole concept were completely redesigned? UnTime explores hours and minutes as two counter-turning discs that are every bit as accurate. It’s actually very easy to read – if not easier. It’s just a small learning curve. We can imagine some really interesting watches with this dual-dial design.

Designer: Pushkar Ingale

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.