If you’re a coffee lover, chances are you’re also a fan of going to coffee shops. While most die-hard connoisseurs would probably prefer to make a cup for themselves, apparently 72% of consumers still believe that the best coffee can only be made in a café, by actual experts who trained for it (well, unless you did train as an actual barista and have the complete equipment at home).
De’Longhi wanted to show that you can have café-quality coffee at home, and they did it in the most charming, unexpected way possible: by turning their machines into miniature versions of the world’s most iconic cafés. The campaign is called “The World’s Smallest Coffee Shop,” developed in partnership with creative agency LOLA Madrid and brought to life by master miniaturist Simon Weisse and his collaborator Cindy Schnitter. Weisse is no stranger to creating miniature movie magic; he is best known for his work with director Wes Anderson on films like The Grand Budapest Hotel and Asteroid City, where his tiny, hand-crafted worlds became just as iconic as the stories themselves.
Designer: Simon Weisse and Cindy Schnitter for De’Longhi
The idea was simple yet brilliant: create five intricate, handcrafted miniature café façades and mount them directly onto De’Longhi’s bean-to-cup coffee machines. Each of these five miniature coffee shops is inspired by an iconic global coffee culture city and paired with an elite De’Longhi machine:
🇫🇷 Paris mounted on the Rivelia
🇯🇵 Tokyo mounted on the Magnifica Evo Next
🇮🇹 Milan mounted on the Eletta Ultra
🇩🇰 Copenhagen mounted on the Eletta Explore
🇩🇪 Berlin mounted on the Primadonna Aromatic
It’s not just a simple miniature, of course, given the credentials of the designers and their team. Each piece was hand-built over 1,500 hours total using traditional model-making techniques by specialist model makers. They incorporated architectural textures, aged finishes, and intricate detailing, including tiny windows and miniature signage, just as if they were crafting a set for a major film production. The level of care poured into every surface and every tiny detail is nothing short of extraordinary.
What makes this campaign particularly compelling is the signature technique Weisse’s studio brings to the table: “forced perspective,” the same cinematic method used on film sets to make miniature environments appear life-sized and completely believable. When De’Longhi approached the studio, Weisse immediately recognized an opportunity to apply this storytelling craft to something most of us interact with every single morning: a coffee machine. The goal wasn’t just to create something beautiful to look at, but to shift the way we think about where great coffee truly comes from.
The result is nothing short of a collector’s dream. Looking at each machine, it’s hard not to imagine yourself sitting at a tiny cobblestoned café in Paris, warming your hands around a bowl of café au lait, or perched on a Tokyo street corner, breathing in the scent of a perfectly pulled espresso. The detail is so immersive and so deliberate that the machine stops being an appliance and becomes an experience, or rather, an entire world in miniature.
The campaign made its stunning debut at Milan Design Week 2026, one of the most prestigious design events in the world, where all five machines were showcased together for the very first time. And the timing couldn’t be more fitting: in a world where home has become our office, our restaurant, and our gym, why shouldn’t it also be our favorite café?
De’Longhi CMO Aparna Sundaresh summed it up beautifully: “The café hasn’t just been miniaturised; it has been brought home.” Whether you’re a collector drawn to the artistry, a coffee lover chasing the perfect cup, or simply someone who appreciates craftsmanship that makes you stop and stare, The World’s Smallest Coffee Shop is a masterclass in how great design can transform the everyday into something truly extraordinary, one tiny façade at a time.
