The Timekeeper Watch has a Dieter Rams-like boldness and sensibility, with a splash of color

There’s a boldness but a prevalence of sense in the Timekeeper, very comparable to the German designer’s work at Braun. Designed by Teslim Alabi & Princewill Esekhile, the Timekeeper is just pragmatic, all the way from its name, to its informative dial, and its use of traditional shapes, fonts, and layouts, but there’s still something beautifully different about how they come together in a way that’s modern. Designed for the contemporary watch-lover, Timekeeper is simple and sensible. It has the demeanor of an adult, with a carefree side too, thanks to the use of colors, and the variants with the NATO strap that bring about the watch’s sporty side.

The 41mm watch comes with a classic dial, complete with three rounds of markings (one for the minutes, one for 12 hours, and another going from 13-24 hours). Its seconds hand resides within the watch’s subdial, which helps add character to the watch, even with how the subdial sports a different color in its Navy Blue and Orange variant. The Timekeeper comes with a 316L stainless steel body, famously used in most wristwatches, a sapphire crystal on the top (complete with an anti-reflective coating), and a Swiss-made gold-plated Ronda Quartz movement on the inside. Everything about the watch says ‘modern classic’, right from its form, to its small but legible markings, to the subdial, to even the straps, that come made from Italian leather. With a thickness of just 10mm, I could totally imagine Dieter marveling at the simplicity and sensibility of the Timekeeper’s design.

The Timekeeper comes in both white as well as black dials, with a black Italian leather strap to match, but our favorite is its unhinged, slightly cooler cousin, available in Navy Blue, with a bright Orange subdial, complete with a matching NATO-style woven strap for the watch-aficionado who loves a splash of color with their daily dose of good design!

Designers: Teslim Alabi & Princewill Esekhile

Click Here to Buy Now: $169 $249 ($80 off).

The Timekeeper 41mm – Engineered to Showcase Beauty, Precision & Elegance

The Timekeeper is driven by a Swiss-made gold plated Ronda movement and encased in a 316L corrosion resistant surgical grade stainless steel case that comes strapped with an interchangeable full-grain Italian leather band.

Timelapse of the TimeKeeper in Dreamer’s Black

Three Stunning Colors

Timekeeper comes in three different dial colors, ‘Silk White,’ ‘Dreamer’s Black’ and ‘Horizon Blue,’ which can be easily paired with outfits of any color or design offering consumers the perfect watch for any occasion.

Silk White

Dreamer’s Black

Horizon Blue

Nato Straps

The TimeKeeper also looks stunning paired with a Nato Strap.

The Approach

1. Good Design

Inspired by Dieter Ram’s words on Good Design, they believe that good design must be both functional and beautiful. Every design decision we’ve made in creating the TimeKeeper all reflect our desire to enhance the overall, everyday experience of checking the time.

2. Premium Materials

To translate good design into reality, the team spent over 24 months sourcing and sampling several materials and have carefully selected only the materials that they believe are both elegant and durable to ensure the watches last long and wear comfortably on the wrist.

3. Built to Last

A great watch is more than just an everyday accessory, it is a companion that stays with you as you live through and encounter the hustle and bustle of daily life. Over time, this watch has been stress-tested in a variety of conditions and guarantee a solid build that will last you years.

Click Here to Buy Now: $169 $249 ($80 off).