The Future of Feel Good


The end of this month gives way to the 2017 Tokyo Motor Show – showcasing some of the largest brands in the game with Lexus, Mazda, Mitsubishi, Nissan, Subaru, Suzuki and Toyota making an appearance. It’s going to be a great spectacle and one I’m very much looking forward to, however, in the meantime, we are fortunate enough to get a few spoilers for the event – the largest in the form of the Toyota GR HV concept.

The design of the GR HV is aggressive and edgy with the matte black body color, disrupted by the glossy window and rear headlight trims. The GR HV represents a feel-good movement towards the integration of a slick sports car with the green environmental feel of an eco- friendly car. The traces of red found hidden around the GR HV are smartly placed, purposely stealing your eye’s attention and directing them towards some noticeably powerful features around this sporty number. The tiered headlight configuration has a somewhat futuristic feel to it, giving the GR HV a truly intimidating feel to it. The interior is no different, imitating the exterior with its sports-like feel found throughout, mimicking the traces of eye-catching red. What is the most noticeably playful addition to the GR HV is the delightfully cool ignition button located on the gear stick, uncovered with the flick of the lid – talk about cool.

Designer: Toyota