The MOOBY (a word play on mobility) single-speed bike reimagines the structure of the urban commuter as a paneled, modular system that makes it possible to easily re-skin your ride with personalized graphics. Switch out the side plates to change the color, material and overall look to suite your own unique taste and mood. The hope: that more riders will be drawn to the fashionable style and opt for 2 wheels over 4!

Designer: Madella Simone