Hammer No Hurt ‘em

So the point of this Hammelean hammer is to drive in a nail into the wall with minimum pressure to your wrist and hand. Sounds like a simple plan with advanced physics thought process, and a little bit of design engineering. What do you think … will it work?

Designers: Junki Ahn, Cho Jungin, Kim Hyeokjoon and Km Juil

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.