Stick It In, Correct!

My iMac is placed facing its back to the wall and plugging in any USB wire is kinda shot-in-the-dark for me. Unless I turn the entire monitor to one side…you get my drift, right? As my struggle continues, I often wonder why couldn’t they design the plug-head to be more instinctive to hook-up. Something like the Eidetic USB; very obvious which way this plug goes in. Plus a random touch to the slot can confirm the way you slide it in. Superb!

Eidetic USB is a 2011 red dot design concept award winning entry.

Designer: Lim Jae Min

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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