The Electrolux Smoothie Bar is Open!

Want a sneak-peek into the appliance giant Electrolux’s Head Quarters in Stockholm? Now is your chance; they are currently running the live streaming of the Smoothie Bar, an open viewing channel where twice a day they have cool people giving interviews and employees come and chill out, grab a smoothie or juice. The promo is for their Powermix Silent – the quietest blender ever. So to prove their point, the juice bar will be operational in the background, while the presenter asks Henrik Otto the importance of design.

The Smoothie Bar is open May 23 to May 27, CET 9.00 – 17.00.

Event Schedule

Thursday 26/5
Topic of the day: Creating Opportunities
10.30 Peter Alwin (Winner of Design Lab 2010)
14.30 Jerome Esteve (Senior Industrial Designer)

Friday 27/5
Topic of the day: The importance of design
10.30 Cecilia Nord (VP Floor Care Environmental and Sustainability Affairs)
15.15 Henrik Otto (Sr. VP Global Design)

To participate or ask questions, tweet them with #smoothiebar or post them on Facebook wall here.


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