Skip to content
Product Design 1 min read

Paper Holds Water

Paper Holds Water

The Life is a recycled paper-made water container designed for Milano Expo 2015. The idea is to dissuade people from using plastic bottles and use this one-day-use bottle instead. It’s crafted from natural cotton and recycled paper layer and it doesn’t use any chemical ink or adhesives that are tough to recycle. The handy green cord makes it easy for you to carry it along. Oh, and the proposal does include having water fountains around the expo area so that you can refill it several times during the day.

Designer: Andrea Ponti

Follow Yanko Design on Google

Preferred sources surface our stories more often in Top Stories and AI Overviews. Following adds us to your Google News and Discover feeds.

author avatar
Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

26 comments

  1. Clever idea and I love the product design, especially the touches of bright color. These remind me of another similar product by Brand Image, the 360 Paper Water Bottle. Good use of recycled products, very thoughtful.

  2. Clever idea and I love the product design, especially the touches of bright color. These remind me of another similar product by Brand Image, the 360 Paper Water Bottle. Good use of recycled products, very thoughtful.

  3. Incredibly simple (without being simplistic), beautiful and well-crafted! The stitching and texture of the paper lid (I can just imagine the way it feels to the touch). Great work!

  4. Incredibly simple (without being simplistic), beautiful and well-crafted! The stitching and texture of the paper lid (I can just imagine the way it feels to the touch). Great work!

  5. How much energy does it use to make and then recycle these throw away bottles? Where does the cotton come from?

  6. How much energy does it use to make and then recycle these throw away bottles? Where does the cotton come from?

  7. does this idea will cause some other problem? like wase more resource….
    ? i like use plastic bottles, it sheap, clean,and could be recycled too

  8. does this idea will cause some other problem? like wase more resource….
    ? i like use plastic bottles, it sheap, clean,and could be recycled too

  9. this is cool. but as the 360 ​​Paper Bottle Water I'm not seeing it being incorporated in the industry.
    I am a food engineered from protugal and I loved that these packages could be used in food, because there is great potential … however this is not the reality and can't seem to became real for this kind of industry.
    (Sorry my mistakes)

  10. this is cool. but as the 360 ​​Paper Bottle Water I'm not seeing it being incorporated in the industry.
    I am a food engineered from protugal and I loved that these packages could be used in food, because there is great potential … however this is not the reality and can't seem to became real for this kind of industry.
    (Sorry my mistakes)

The Newsletter

The best in international product design, delivered to your inbox.