Don’t Blush, Go Ahead And Touch

I’m trying not to be corny here, but addressing the very serious issue of breast cancer. The awareness is kind of out there, but just leaving messages on Facebook in the month of October is not enough. A practical approach like the Smart Pink is required. It’s a self-adhesive sticker that ladies can stick across their chest and follow the pink-path with fingertips for self-diagnosis. A combination of maneuver-stickers makes the pack and the kit is a certified diagnosis from Korea Breast Cancer Foundation.

The video below has an info-segment in Korean for the first minute, but detailed live demo after that. Watch it!

Just a note, I think this can turn out to be a very effective product, if marketed well, to raise awareness and probably save many lives. I know if I had a instructive tool like this, I would use it! So, great job designers!

Designers: Mi Hyun Ryu and So Ra Park

[youtube:http://www.youtube.com/watch?v=MgI0zaHcu4E 605 455]

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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