Paper Holds Water

The Life is a recycled paper-made water container designed for Milano Expo 2015. The idea is to dissuade people from using plastic bottles and use this one-day-use bottle instead. It’s crafted from natural cotton and recycled paper layer and it doesn’t use any chemical ink or adhesives that are tough to recycle. The handy green cord makes it easy for you to carry it along. Oh, and the proposal does include having water fountains around the expo area so that you can refill it several times during the day.

Designer: Andrea Ponti

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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