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Can A USB Drive Be Sexy?
Ask Charles Wood of Worrell Design and he’ll say hell yes! TDK Trans-it Edge makes other USB sticks look like fashion rejects. Given that storage devices are seen as a impulse purchase, the packaging was as important as the drive itself. With this in mind he designed the packaging simultaneously with the drive.
His approach was to look at the product for what it was, a storage device that preserves and protects data. The design was driven by those two words; preservation and protection. To achieve the look of preservation he gave a timeless, high end quality to the design with choice raw materials by using brushed metal. He then wrapped that metal around the softer interior, providing protection. There’s a blue LED to indicate when the Trans-it-Edge is plugged in and if you think esoterically – that evokes a sense of calmness.
Designer: Charles Wood of Worrell Design
23 Comments »
Tommy says
any special?
jin_woo_han says
looks special
Fazal Majid says
I like the minimalist, jewelry pendant look of the Super Talent Pico-C drives:
http://www.supertalent.com/products/stt_usb_detail.php?type=Pico#
Lamah says
My friends’ USB drives look bulky and awkward next to my Pico-C. I just attached it to my keyring, and you wouldn’t even know it was there unless you knew what you were looking for. 8gb of storage no matter where I go. Size matters!
Spoon says
man… sigh… Aorrell does alot more innovative stuff then this. Chceck out there website. Ive been a fan for a while and I dont think this shoes there capabilities. -http://www.worrell.com/
This USB stick is ok I guess, but the HammerHead (http://www.worrell.com/design/hammerhead/)is a little more unique product that they have done.
Luke says
In other words, he made a generic-looking USB drive out of a piece of aluminum and fluffed it up with largely meaningless words.
Personally, I prefer drives like the PNY Micro Attaché. Wafer thin, durable, and minimalist.
jaux says
Sweet, do you know where I can buy this beauty?
Fancy says
Is this just an ad? surely a plain old usb drive isn;t worthy of a mention here.
Bialosky says
personally I think my Creative muvo t100 is sexier…
Luminoth says
In my opinion, an aluminum shell and pretty packaging does not a well designed product make.
Mert Can says
Usage of aluminium case is in means of industrial design idea is nice and seems practical, may be a bit hard for production. Colour is ok, leds-N-lights.
But mate, life is so beautiful and our fingers has octopus-edition-mini-vaccuum cells. So we can easily plug it in-out. If this isnt realistic when it falls down that sweet curved edges become a Lord Soth sword, scratched, pierced.
As a consumer “imo” no thanks, not everything need to look-alike-applish.
I prefer that plastic or metal cased versions of Sandisks’ Cruzer series:
Sliding: http://www.eweek.com/images/slide/215483_3.jpg
Black plastic serie: http://www.skycomp.com.au/images/products/sandisk_cruzer_micro_8gb.jpg
Titanium Serie: http://www.u3-info.com/files/u3info/images/sandisk_new_cruzer_titanium_lrg.jpg
Package: http://www.tvc-tech.com/uploads/details/UFD-301-3.jpg
You don’t need vac-topusish fingers.
You won’t fear of 0.05 mm curved surfaces future conditions.
Only sliding one is “heavy” and has curved surfaces future condition problem.
Pico-C is so small for messy users, or users have so many things (most of’em are the things that they wont need till the time comes, and disappear at that time too =) ) they hid themselves really good.
dave says
Usability problem : the width will block ports to either side. The trend is towards narrower drives for just this reason.
Zach says
It looks better than most, but still isn’t all that sexy.
GT says
You can purchase this usb in Asia, made of plastic.
Cost $34 for 16gb in Taiwan
http://shopping.pchome.com.tw/?mod=item&func=exhibit&IT_NO=DGAG15-A37319852
Carl says
With this product id rather go less sexy and more storage. i don’t really care what the key to my front door looks like as long as it performs its function well, in the same was that i don’t care what my USB looks like as long as it can store my glorious work well.
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