Basic Time

The purpose of a clock is to tell the time, and if we have one that portrays that in a very simplistic way, then it’s like Dieter’s good design. The TIME-LINE is a clock that reduces its expression to a single clock hand and a small LED light. Ironically the design process for this clock began with the idea that we need to make time simple.

The TIME-LINE only has an hour hand and its shape is linear and simple, and there is no surrounding frame. An LED light point set within the central circle rotates to indicate the minute. A GPS timer in the body constantly rotates the hour hand and the minute indicator so as to show the present time. Fixed and detachable magnets on the base allow the clock to be attached to any object.

Designer: You Haeyon

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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