The Pressure Test

I iron my shirts myself so I really know why Choi Hyemin has designed the Easy Iron. Collar, cuffs and hard to remove creases require extra pressure and a clever iron maneuver and I struggle with them everyday. Easy Iron kinda splits into two different bases for such tricky creases. I guess once we see the working prototype things will clearer. For now, all I can do is struggle and hope this iron comes out soon!

Designer: Choi Hyemin

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.