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Product Design 1 min read

The ATV of shoes!

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It sounds like a Pokemon, but it’s in fact a highly advanced, well-designed running shoe. The Terraclaw gives you complete control over terrain while running. Its unique sole design hits the sweet spot between agility, grip, and control. The sole is fragmented into three different parts that affect and enhance these three qualities. Fragmented cutaway strips run across the sole, underneath your foot bones, giving you an energetic stride. The rest of the sole is split into two zones, one of hard rubber, for endurance, and the other zone being made of sticky rubber, for grip. Both these zones have a triangular lug pattern that adapts to a wide range of surfaces. Plus, it’s so lightweight, you’ll almost feel barefooted!

The Terraclaw is a winner of the Red Dot Design Award for the year 2015.

Designer: Matthew Head

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author avatar
Sarang Sheth
Sarang is the co-editor in chief of Yanko Design. He is a former industrial designer at a Bangalore-based multidisciplinary design studio, working in areas including appliances, FMCG, packaging, technology, luxury, etc. Sarang has written about design and technology for over a decade and has been a jury member on international design awards. He occasionally works on tech concepts featured on Forbes, The Verge, Hypebeast, Digital Trends, SlashGear, Tom's Guide, LetsGoDigital, and Unbox Therapy. Sarang graduated from MIT Institute of Design, Pune.

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