Nothing started its maiden journey with a pair of earbuds, followed by the radical phone design, backed by loads of hype and anticipation. Carl Pie’s brand has since then consolidated with stellar second-generation products. Now Carl wants to cater to the more affordable section of the market with the newly launched CMF by Nothing.
Abbreviated Color, Material, Finish – the brand is a direct aspiration of the parent company to bring great accessible design to the masses. The budget-friendly brand announced today has three products in its kitty – smartphone, earbuds and charger. According to Carl, CMF is, “here to question the world.” By our understanding that statement is clearly focused on the high price tags of some of the gadgets out there.
Designer: CMF by Nothing
Keeping with the trend of revealing earbuds as the first product, CMF by Nothing has the $49 Buds Pro earbuds to offer. At that price tag, the active noise cancellation, 11 hours of standalone battery in the buds and 39 hours of battery in the charging case are worth the deal. Compared to the now premium Nothing Ear (2) earbuds, the sub-brand’s buds have a more contoured look.
There’s no transparent aesthetic, normally associated with the Nothing products. Also, the case design is different from the Big Brother as they are stored in a circular puck case. The Buds Pro features like equalizer, ANC settings and more can be toggled via the Nothing X app earbuds. For now, the earbuds will be available in grey, black, and vibrant orange colors.
Next, there is the CMF Watch Pro which is a reflection of the brand’s ‘accessible’ motto. The price tag of $54 will shake up the smartwatch market. There are clear traces of the unannounced Apple Watch design and the Watch Ultra’s orange strap here. At one-tenth the price of Apple’s wearable, the 1.96-inch AMOLED display smartwatch touches important bases with a dedicated heart rate sensor, blood oxygen saturation sensor and multi-system GPS. Also, it comes with a claimed battery life of 13 days and 110 sports activities for fitness tracking to choose from.
The most interesting product in the line-up from the perspective of utility is the CMF Power 65W Charger. The GaN (Gallium Nitride) charger juices up most of your gadgets including phones, earbuds, smartwatches, or portable speakers. With the inclusion of three ports, two USB Type-C and a USB Type-A, the branded accessory is cheaper than most other brands at $39.
The wide range of compatibility for PD3.0, QC4.0+/3.0/2.0, SCP, FCP, PPS, AFC, Samsung 9V2A, DCP, and Apple 2.4A protocols will make it a value-for-money proposition for users buying new flagships or products that don’t have the charger included in the package.