Moooi is a specialty store that is now known for its creative luxury products. It offers primarily poetic, innovative, and provocative designs to make one’s life extraordinary.
Okay, that is quite a description, but we know Moooi for its many fun and quirky ideas. We just remember that Moooi Boutique by Marcel Wander introduced a sofa concept with different sofa dresses. The Moooi New York store showcases a unique pop-up installation this time around.
Designer: Harry Nuriev (Crosby Studios)
A pop-up installation by Crosby Studios is up in the Moooi New York store. This marks the start of NYCxDESIGN and the ICFF (Italian Contemporary Film Festival). Video games inspire the design, so you have the pixelated design of the couch.
Moooi gave Crosby Studios the freedom to design a space. The result is a pink studio called ‘Moooi Through the Eyes of Crosby Studios.’ If you’re old enough like me, you will be reminded of your early days of video gaming. The pixels all over the couch make it seem as if the object is in low resolution. Of course, it’s not, but the small squares give such an illusion.
Crosby Studios is a company that offers creative design services. Its practice ranges from different typologies to design for retail stores, private residences, and public spaces. Crosby Studios has also been tapped for product design and art and fashion collaborations like this one.
The studio design features contemporary aesthetics. It appears ready for the consumer culture. The pixelated vignette includes a pink sofa with pixelated fabric. The wall also shows a lot of pixels, so it’s like being in a different dimension. It’s like you’re inside a video game.
The art installation by Crosby Studios is now at Moooi New York Brand Store. In addition, it’s available for viewing at 36 East 31st Street, New York. Harry Nuriev, Crosby Studios founder, designed the Moooi environment. He was given a free hand by the Dutch brand Moooi. The end result is the Moooi Through the Eyes of Crosby Studios, which is filled with different shades of pink (magenta), white, and gray.
The set consists of the following: a Sofa So Good three-seater, a footstool by Marcel Wanders, some rugs, and pillows. Both the footstool and sofa are covered in custom velveted with the pixelated print. The design of the print is actually from the Crosby Studios Video Game. It’s an interior design mobile game that has yet to launch.