The Branch fan is quite functionally superior, but I’m mainly intrigued by how cute it looks. Reimagined to look more like a lamp (Luxo from Pixar) with a very Wall-E vibe, the fan actually has swivel joints that allow you to point it wherever you fancy, much like a table lamp. Even the fan body is shaped to look like a lampshade, plus the grill-ish look reminds me of the cooling vents on LED bulbs. It seems like such a simple idea, right? An adjustable table-fan! If we’ve had lamps like that all along, why not fans?!
Designer: Kwanjun Ryu