The LFFC is Lexus’ new luxury Future Flagship Concept car and the first Fuel Cell Vehicle of its kind. To visualize the never-before-felt driving experience promised by this vehicle, Lexus and Dentsu approached Sehsucht to create an impressionistic film that would transport the senses to pure ecstasy. The film takes us on a tour through various style-blending narratives, driving across futuristic, hyper real environments, intercepted by images of human form, organic structures and synaesthetic graphic inserts.
Directed by Hans-Christoph Schultheiss, the film premiered alongside the unveiling of the car‘s prototype at the exclusive 2015 Tokyo Motor Show.
Lexus "LFFC Pure Ecstasy" from Sehsucht on Vimeo.