The Guide Brick

The Blind Guider is an innovative guide brick that for the sight impaired. It provides the street names and directions to blind via RFID embedded on the guide brick. The blind communicate with the guide brick through the sensors found on the bottom of the guide cane, which is transmitted to the earphone. How feasible is this design is yet to be determined, however as a concept it is a good idea.

Designers: Jang Cheng, Hui-Chuan Ma, Chih-Hao Wang and Yin-Kai Li

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.