The Rolling Rule

Your index finger has many purposes; just add plus one to it! Thanks to the Finger&Ruler concept, you can measure the dimensions of an object by simply rolling the ruler over it. The wheel concept makes it easy to measure using just one hand, in lieu of the traditional tape measure and two-hands! Simple and functional, I really think this concept rocks!

The Finger&Ruler is a 2013 iF Design Award concept design winner.

Designer: Shim Ha Eun

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.