Hoop Time

The Hoop is a minimalist watch with a dial that sports partially obscured hands. A circle marks the hour and the minute’s hand is a simple design. Crafted mainly from white rubber, the watch is as stark as it gets. Personally I prefer the dash of colors used in the hands rather than the black or white versions.

Designer: Simone Savini for NOTdesignstudio

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.