Time To Wake Up!

The adorable Sub Morning is quite a quirky way to wake up in the morning! The dang thing actually requires you to submerge it in water in order to shut it off. The crisp display and added advantage of being a submarine, makes it more of a bath-time toy than an alarm. Oh well, ducky will have to go if you want to play submarines in your bathtub!

Sub Morning is a 2012 iF Design Talents entry.

Designer: Kim Min Jeong

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.