It’s Zero Wherever You Like

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My designer friends are going to appreciate the ‘0 Point Ruler’, one that gives you the flexibility to start point zero from wherever you like. The ruler is basically a pressure-sensitive touchscreen strip that has digital markings. It tanks up juice via a few good swirls around your finger and is easy to use. I love it for its innovative streak and peaceful marriage of technology.

0 Point Ruler is a 2012 iF Design Talents Winner.

Designers: Chul Sung Ahn, Chang Dae Jeon, Da Hye Lee & Hee Chul Kwak

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Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.
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