Electrolux Design Lab is no longer just a design competition where students compete for the coveted internship and prize money. It has grown to become an institution that symbolizes pioneering innovation, adaptability and a design process that empowers futuristic thinking. Entering its tenth year, 2012 marks a new chapter in the story. This year the Design Lab is looking to establish its individuality using a logo that symbolizes youth, creativity and prestige.
Electrolux in collaboration with Yanko Design present the Electrolux Design Lab LOGO Competition. We invite students from the world over to come and participate in this special prelude to the main event.
1. The Brief for Electrolux Design Lab Logo Competition
Electrolux Design Lab is the protégé of parent company Electrolux, a leading manufacturer of home appliances. The company boasts of a proud Scandinavian heritage that is reflected in its product. A decade ago the company embarked on a mission to encourage and source new talent with its Electrolux Design Lab Competition. The focus over the years has been to seek out radical concepts that make home appliances in sync with the future.
Your task is to design a sustainable logo that communicates Electrolux Design Lab as an individual brand that reflects youth, creativity and approachability.
2. Awards & Acknowledgements
A jury will select ONE winning entry that will win an all expense paid weekend to Stockholm. The trip includes travel and two nights in Stockholm and a guided tour of the Electrolux Global Design Centre.
- The winning logo will be used in all future communications and will represent the brand Electrolux Design Lab.
- The winning entry and designer will get full press promotions and will be well advertised and marketed through Electrolux’s media/press channels.
3. The Jury & Design Criteria
The jury is composed of experts from the Electrolux creative team. The jury will award designs which best meet the judging criteria mentioned in the brief. Submissions should be the applicant’s own creation, shall not currently be in production and shall not previously have been published or exhibited.
Applicant Work submission will be accepted through Friday 9th March, 2012 (23:59.59 Pacific Standard Time).
The competition is an individual competition, meaning that group entries will not be accepted. Applicants are permitted to submit up to 3 individual pieces of Work.
6. Number of submissions
You can only enter the competition once by submitting maximum 3 pieces of Work.
All entries should include the following:
- First Name
- Last Name
- Cell phone/Phone Number
- Name of School
Use only .gif, .jpeg, (72 dpi) max 150 kb each file; RGB color mode.
Submit only low-res images of your original work, high-res images will be requested only if your work is shortlisted.
A brief description about your design process can accompany the design. The explanation should be in English and be limited to max 200 words only.
The Logo Competition is for current students and students that recently graduated (2011).
By submitting your Work you acknowledge that you have accepted the conditions mentioned here.